The anniversary of the September 11 attacks evokes strong feelings and depressing recollections of the lives lost on that horrific day each year. One commercial in particular sticks out among the many tributes created in observance of this day because it conveys a profound and emotional tribute. That commercial is the Budweiser spot featuring the well-known Clydesdales.
The commercial, which only ran once but makes a big impact, pays a moving homage to resilience and does a great job capturing the concept. The film opens with a breathtaking sight of horses in their traditional attire galloping over a lovely pasture. The scene shifts to a rural, wintry road as they are removing a wagon from an old barn. This change of pace begins a trip that seems intense and significant at the same time.
As these amazing animals meander through the serene countryside, everyone along the trail are in awe. But what really makes the ad emotionally impactful for viewers is the shift to a bustling metropolitan environment. As they cross the Brooklyn Bridge, the Clydesdales’ massive forms contrast with the breathtaking skyline of New York City.
Subsequently, the camera closely focuses on a Clydesdale, revealing their face. Their solemn demeanor perfectly reflects the tone of the occasion. There is a little pause for some introspection after that. The commercial then cuts to a breathtaking image that features a broad perspective of the Statue of Liberty, a symbol of strength and freedom.
The horses bow their heads in front of the Statue of Liberty as the music starts to get louder. This gesture conveys a lot without uttering a word. Everyone seeing is moved by this poignant display of respect and honor, which serves as a reminder of the solidarity and fortitude that come from conquering adversity.
When this Budweiser commercial debuted during Super Bowl XXXVI on February 3, 2002, it made an impression on a lot of Americans. It appears on the internet every year to serve as a reminder of the resilience of people and the lingering impacts of September 11th. With its straightforward and heartfelt message, the advertisement evokes strong feelings and ensures that those who have sacrificed their lives are never forgotten.
H/T : blog.trulymind.org
